Your website's functionality and presentation determine how long visitors stay to explore your product or service (also referred to as session duration), if they come back, convert, and share positive word-of-mouth with others.
But toss in a 404 error page, a complicated user journey, slow loading times, and mobile incompatibility—and user satisfaction will plummet.
Knowing how to identify problems quickly, troubleshoot potential solutions, and implement preventative measures helps you win over new users, set your business apart from the competition, and improve overall satisfaction.
High exit rates
Low search ranking
Poor web design
Security breaches
Broken pages and redirects
Slow loading time
Lack of contact information
Mobile incompatibility
Clunky sign-up processes
Navigational search intent: This is the case when someone want to visit a particular webpage. When someone searches for "Facebook," for instance, they intend to go to the Facebook homepage.
Informational intent:This is the time when learning is desired. When someone looks for "how to make a cake," for instance, they are seeking directions on how to bake a cake.
Transactional search intent: This is when someone wants to buy something. For example, if someone searches for "buy Nike shoes," they are looking for a transactional site where they can purchase Nike shoes.
Commercial investigation intent: This is when someone is considering making a purchase, but isn't quite ready yet.