Your website's functionality and presentation determine how long visitors stay to explore your product or service (also referred to as session duration), if they come back, convert, and share positive word-of-mouth with others.
But toss in a 404 error page, a complicated user journey, slow loading times, and mobile incompatibility—and user satisfaction will plummet.
Knowing how to identify problems quickly, troubleshoot potential solutions, and implement preventative measures helps you win over new users, set your business apart from the competition, and improve overall satisfaction.
High exit rates
Low search ranking
Poor web design
Security breaches
Broken pages and redirects
Slow loading time
Lack of contact information
Mobile incompatibility
Clunky sign-up processes