
If
you’re naturally creative and have a good eye for visually compelling
design, a career in graphic design may suit you well. Nurture your
talent as a graphic designer by spending time building a few key skills.
- Audience targeting helps you identify and analyse who the design is intended to appeal to and why.
- Colour theory is a series of rules and guidelines you’ll apply to your work to create aesthetically pleasing visuals. This
involves choosing an appropriate colour palette for a project and
understanding how people perceive colour in various situations.
- Communication skills help
you communicate, actively listen, problem-solve, and understand what
clients and stakeholders need when collaborating on a project.
- Computer-aided design (CAD) software helps
you create complex two- and three-dimensional designs. Some computer
software programs used in graphic design include Adobe Photoshop,
Illustrator, InDesign, Dreamweaver, Paintshop Pro, and Corel Graphics
Suite.
- Computerised sketching gives
you creative flexibility that sketching and colouring by hand cannot
offer. Sketching software also allows you to implement changes to a
design quickly.
- Layout helps you to effectively manipulate the visual space of a print page or screen to attract readers or visitors.
- Typeface design helps you tell appropriate, pleasing, and easy-to-read stories using the right font and typeface categories.
- Website development gives
you the knowledge to design on various content management platforms.
Although it may only sometimes be necessary, understanding multiple
programming languages, such as HTML and CSS, can go far.