Benefits of Keyword Research

Conducting keyword research has many benefits, the most popular being:

Marketing Trend Insight

Conducting effective keyword research can provide insights into current marketing trends and help you center your content on relevant topics and keywords your audience is looking for.

Traffic Growth

When you identify the best-fitting keywords for the content you publish, the higher you’ll rank in search engine results — and the more traffic you’ll attract to your website.

Customer Acquisition

If your content meets the needs of your users, adding a strong call-to-action will lead them into the buyer journey from the awareness stage to the point of purchase.

By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that most people in your audience want answers to.

Keywords vs. Topics

“Search intent” is something I frequently hear about from HubSpot SEOs. That’s because the reason a user types in a particular keyword matters — a lot.

Our content has to solve users’ problems. If you found your way to this article via the search term “SEO keyword strategy,” we have to anticipate your questions on this topic. And then answer them.

SEO is evolving at breakneck speed, but keyword research is still foundational to search intent. It tells you what topics people care about and how popular those topics actually are among your audience.

The operative term here is “topics,” plural. By researching keywords with a high volume of monthly searches, you can identify and sort your content into topics or buckets that you’ll use to create content.

Then you can use these topics to dictate which keywords you look for and target.

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