Of course, not all trending keywords are created equal. That’s where search volume comes in. This metric tells you how many people are actually searching for a particular keyword.
When analyzing trends, keep an eye on search volume. It shows the popularity of a trending topic and predicts its influence. A high search volume means you have a better chance of driving traffic with those keywords.
Expert advice: don't always focus on the terms with the largest volume. Pay attention to new trends and phrases with little competition that are gaining traction. They provide excellent opportunities to establish your name before big players notice you.