Search Intent in SEO

Search Intent in SEO

Search intent, also known as user intent or query intent, refers to the reason behind a user's search query on a search engine. Understanding search intent is essential for creating content that meets the needs of users and aligns with their expectations. There are generally four main types of search intent.

Understanding these types of search intent helps businesses and content creators tailor their strategies to meet the needs of their audience, ultimately improving SEO, user experience, and conversion rates.

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