High Intent vs. Low Intent Keywords

High Intent vs. Low Intent Keywords: What’s the Difference

High intent keywords are also said to have high commercial intent. These keywords signify a strong intent on the part of the searcher to conduct a transaction, whether it be to buy something, inquire about a service, or another type of action that has a strong possibility of leading to a later sale.

There are four basic types of keywords or search query:

Informational – searches performed to answer questions or learn something

Commercial – searches performed to prepare for a transaction

Transactional – searches performed to buy something

Navigational – searches performed to locate a specific website

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