How to Promote Your Business

How to Promote Your Business: 3 Low-Cost Strategies

The best ways to promote your business will depend on the products or services you offer, your target audience, marketing budget and more.

One of the main goals of small-business marketing is getting the word out about your business. By increasing brand awareness, you can build your customer base and ultimately increase sales. Learning how to promote your business can help you do just that.

The best ways to promote your business will depend on what kind of business you own, the products or services you offer, your target audience, marketing budget and additional factors. The good news is there are plenty of free and low-cost ways to promote your business, so you can test out several relatively risk-free to find what works best. Here are some of the top options.

1. Targeted email campaigns

Emailing marketing is a great way to stay in touch with your customer base, send reminders, promote sales and offer coupons and other savings. You can collect your customers’ email addresses through sign-up sheets at your brick-and-mortar location or through opt-in forms on your business website. Offering an incentive for providing their email, like a discount off their next purchase, can help you grow your list quickly.

To help automate your email campaigns and ensure your communications look professional, consider email marketing software. Services like Mailchimp and Constant Contact offer email templates, customizable landing pages and analytics tools to measure the success of your campaigns.

2. Curated social media

Alongside a business website, social media platforms are usually the first place prospective customers go to get a feel for your business. Accounts on the main platforms, like Instagram, Twitter, Facebook, LinkedIn, YouTube and TikTok, are generally free.

Promoting your business on social media lets people know what kind of products or services you provide, as well as offers a snapshot into your company culture. Thoughtfully curated social media profiles — think well-lit shots of your products, fun and informative Instagram stories and active Facebook conversations — are an easy way to elevate your business.

3. Strong SEO strategy

SEO stands for search engine optimization, and a solid SEO strategy helps your business website and profiles appear in the top online search results when potential customers query a term related to your business. The more people who see and click on your business website, the greater visibility your brand will have and, hopefully, the greater your sales.

The foundation of SEO strategy revolves around finding and using the keywords that your audience is searching for, and using them effectively on your site so your page surfaces in top results. Being strategic and specific with your keywords is important so that you stand out from the rest of the internet.

If you do want professional help, there are marketing tools that can help you optimize your site and measure its performance. These typically come at a cost, but it may be worth the increased traffic and visibility.

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