Website Analytics Tracking | website health check steps

Website Analytics Tracking | website health check steps

 

Do you know which pages people visit most often on your site, what they do once they arrive and how long they stay? Analytics are essential when figuring out which content and products are popular, and how well your marketing campaigns are running.

Checking that you’ve set up your Google Analytics correctly is important so that you get the most accurate representation of visitor activity. To check your analytics, look at the most recent report and see if there are any sharp spikes or dips in key metrics, like sessions (visits) or bounce rate. Use a free tool like Google Tag assist, to test that your Google Analytics or Google Tag Manager installations are working correctly, and make any necessary adjustments.